Pengaruh Diskon, Persepsi Kemudahan dan Lifestyle Terhadap Perilaku Konsumtif Pengguna E-Commerce Shopee Pada Masyarakat Kebumen

Salim, Mohamad (2025) Pengaruh Diskon, Persepsi Kemudahan dan Lifestyle Terhadap Perilaku Konsumtif Pengguna E-Commerce Shopee Pada Masyarakat Kebumen. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

ABSTRACT
This study aims to examine the influence of discounts, perceived convenience, and lifestyle on consumer behavior. This study was conducted among Shopee e-commerce users in the Kebumen community. Data collection was conducted by distributing questionnaires to 100 respondents. The data collection technique used multiple linear regression analysis. The analysis technique used was SPSS version 25 for Windows. The results of the study indicate that. Discounts significantly influence consumer behavior, perceived convenience significantly influences consumer behavior, and lifestyle significantly influences consumer behavior. DIscounts, perceived convenience, and lifestyle variables simultaneously and significantly influence consumer behavior

Keywords: discounts, perceived convenience, lifestyle, consumer behavior

Item Type: Thesis (Skripsi)
Additional Information: S25.358
Uncontrolled Keywords: Keywords: discounts, perceived convenience, lifestyle, consumer behavior Keywords: discounts, perceived convenience, lifestyle, consumer behavior
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mohamad Salim
Date Deposited: 18 Sep 2025 00:58
Last Modified: 20 Sep 2025 06:06
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/7024

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