Pengaruh Perceived Ease of Use, Perceived Usefulness dan Perceived Risk terhadap Intention to Use ShopeePay dengan E-Trust sebagai Variabel Intervening.

This study aims to analyze the effect of perceived ease of use, perceived usefulness and perceived risk on intention to use ShopeePay with e-trust as an intervening variable. Respondents in this study were people in Kebumen who had downloaded Shopee and knew Shopeepay but had never used ShopeePay. Respondents in this study totaled 100 people. This study uses descriptive and quantitative analysis methods with nonprobability sampling methods and the type of technique is purposive sampling with the help of the SPSS 25 program. Based on statistical methods, validity tests, reliability tests, classical assumption tests (multicollinearity tests, heteroscedasticity tests and normality tests), t tests, coefficient of determination tests, path analysis and sobel tests are carried out. The results of this study indicate that based on the validity test and reliability test all variables are declared valid and reliable. Based on the t test of substructure I, the variable perceived ease of use affects e-trust, perceived usefulness affects e-trust and perceived risk has no effect on e-trust . Then for substructure II, the variable perceived ease of use affects intention to use, perceived usefulness affects intention to use, perceived risk has no effect on intention to use and e-trust affects intention to use.
Keywords: ShopeePay, Perceived Ease Of Use, Perceived Usefulness, Perceived Risk, E-Trust, Intention To Use.