PENGARUH CAFÉ ATMOSPHERE, SERVICE QUALITY, DAN PRODUCT VARIATION TERHADAP REVISIT INTENTION PADA TUMAN COFFEE & SPACE KEBUMEN

Julia, Larasati (2025) PENGARUH CAFÉ ATMOSPHERE, SERVICE QUALITY, DAN PRODUCT VARIATION TERHADAP REVISIT INTENTION PADA TUMAN COFFEE & SPACE KEBUMEN. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh cafe atmosphere, service quality, dan product variation terhadap revisit intention pada Tuman Coffe & Space Kebumen. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling. Pengumpulan data menggunakan kuisioner dengan skala Likert dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji t, uji f, dan koefisien determinasi dengan bantuan perangkat lunak SPSS 25 for windows. Hasil penelitian ini menunjukan bahwa cafe atmosphere berpengaruh terhadap revisit intention, service quality berpengaruh terhadap revisit intention, dan product variation berpengaruh terhadap revisit intention. Cafe atmosphere, service quality, dan product variation berpengaruh secara simultan terhadap revisit intention pada Tuman Coffe & Space Kebumen.

Kata Kunci: cafe atmosphere, service quality, product variation, dan revisit intention.

Item Type: Thesis (Skripsi)
Additional Information: S25.305
Uncontrolled Keywords: cafe atmosphere, service quality, product variation, dan revisit intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Larasati Julia
Date Deposited: 16 Sep 2025 01:56
Last Modified: 16 Sep 2025 01:56
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/6887

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