Pengaruh Fear of Missing Out (FOMO), Shopping Lifestyle, dan Promosi Penjualan Terhadap Impulse Buying Pengguna TikTok Shop di Kabupaten Kebumen

This study aims to find out and analyze the influence of fear of missing out, shopping lifestyle, and sales promotion on impulse buying in TikTok Shop users in the community in Kebumen Regency. This type of research is quantitative research with the data source used is primary data. The sample used was non-probability sampling with the purposive sampling method. The number of respondents in this study is 130 respondents. The hypothesis test in this study using SPSS 27 software for windows. The results of the study showed that fear of missing out, shopping lifestyle, and sales promotion simultaneously had a significant effect on impulse buying among TikTok Shop users in Kebumen Regency. Meanwhile, partial sales promotion did not have a significant effect on impulse buying among TikTok Shop users in Kebumen Regency. Fear of missing out partially has a significant effect on impulse buying in TikTok Shop users in Kebumen Regency. Shopping lifestyle partially has a significant effect on impulse buying among TikTok Shop users in Kebumen Regency.