PENGARUH FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN LOVE OF MONEY TERHADAP FINANCIAL BEHAVIOR PADA GENERASI Z

Maisharoh, Rima (2025) PENGARUH FINANCIAL LITERACY, HEDONIC LIFESTYLE, DAN LOVE OF MONEY TERHADAP FINANCIAL BEHAVIOR PADA GENERASI Z. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Financial Literacy, Hedonic Lifestyle, dan Love of Money terhadap Financial Behavior pada generasi Z di Indonesia. Teknik pengambilan sampel pada penelitian ini adalah dengan menggunakan purposive sampling. Teknik pengumpulan data menggunakan kuesioner. Responden pada penelitian ini sebanyak 225 responden. Penelitian ini menggunakan teknik analisis SEM-PLS dengan SmartPLS 3.0. Hasil penelitian membuktikan bahwa Financial Literacy dan Hedonic Lifestyle memiliki pengaruh positif dan signifikan terhadap Financial Behavior pada generasi Z di Indonesia, sedangkan Love of Money tidak berpengaruh terhadap Financial Behavior pada generasi Z di Indonesia.

Kata kunci: Financial Behavior, Financial Literacy, Hedonic Lifestyle, Love of Money

Item Type: Thesis (Skripsi)
Additional Information: S25.039
Uncontrolled Keywords: Financial Behavior, Financial Literacy, Hedonic Lifestyle, Love of Money
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Rima Maisharoh
Date Deposited: 08 May 2025 01:38
Last Modified: 08 May 2025 01:38
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/4307

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