PENGARUH DISPLAY PRODUCT, SHOPPING LIFESTYLE DAN MONEY AVAILABILITY TERHADAP IMPULSE BUYING PADA MR D.I.Y DI RITA SUPERMALL PURWOKERTO

Iswinanda, Nindira Karina (2024) PENGARUH DISPLAY PRODUCT, SHOPPING LIFESTYLE DAN MONEY AVAILABILITY TERHADAP IMPULSE BUYING PADA MR D.I.Y DI RITA SUPERMALL PURWOKERTO. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Display Product, Shopping Lifestyle, Money Availability terhadap Impulse Buying pada pengunjung MR D.I.Y di Rita Supermall Purwokerto, dengan menggunakan Skala Likert. Penelitian ini mengambil sampel 100 responden pada pengunjung MR D.I.Y di Rita Supermall Purwokerto. Hipotesis diuji menggunakan program SPSS 25.0 for windows. Hasil penelitian ini menunjukkan bahwa Display Product tidak berpengaruh terhadap Impulse Buying. Shopping Lifestyle berpengaruh terhadap Impulse Buying. Money Availability berpengaruh terhadap Impulse Buying. Dan secara bersama-sama Display Product, Shopping Lifestyle, Money Availability berpengaruh dan signifikan terhadap Impulse Buying.

Kata Kunci : Display Product, Shopping Lifestyle, Money Availability, Impulse Buying.

Item Type: Thesis (Skripsi)
Additional Information: S24.259
Uncontrolled Keywords: Display Product, Shopping Lifestyle, Money Availability, Impulse Buying.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Nindira Karina Iswinanda
Date Deposited: 13 Sep 2024 04:01
Last Modified: 13 Sep 2024 04:01
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/2219

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