Pengaruh Service Quality dan Lifestyle Terhadap Repurchase Intention dengan Customer Satisfaction Sebagai Variabel Intervening Pada King Vapor Cilacap

This study aims to examine the effect of service quality and lifestyle on repurchase intention with customer satisfaction as an intervening variable at King Vapor Cilacap. The population in this study were consumers of the King Vapor store in Cilacap. Data collection techniques used questionnaires. The data analysis used was instrument validity and reliability testing, classical assumption testing, hypothesis testing, coefficient of determination testing, correlation testing, path analysis, and Sobel testing. Data processing tools used SPSS for Windows version 27. The results of the study show that (1) Service Quality has a positive and significant effect on Customer Satisfaction, (2) Lifestyle has a positive and significant effect on Customer Satisfaction, (3) Service Quality has a positive and significant effect on Repurchase Intention, (4) Lifestyle has no effect on Repurchase Intention, (5) Customer Satisfaction has a positive and significant effect on Repurchase Intention, (6) Service Quality has a positive and significant effect on Repurchase Intention through Customer Satisfaction, (7) Lifestyle has a positive and significant effect on Repurchase Intention through Customer Satisfaction.
Keywords: Service Quality, Lifestyle, Customer Satisfaction, Repurchase Intention, and King Vapor Cilacap.