Pengaruh Money Availability, Sales Promotion dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada Tiktok Shop di Kabupaten Kebumen

Hilabi, Oki Fad’ali (2025) Pengaruh Money Availability, Sales Promotion dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada Tiktok Shop di Kabupaten Kebumen. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Money Availability, Sales Promotion, dan Hedonic Shopping Motivation terhadap Impulse Buying pada pengguna TikTok Shop di Kabupaten Kebumen. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden. Analisis data dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, dan koefisien determinasi menggunakan program SPSS Versi 25 for Windows. Hasil penelitian menunjukkan bahwa Money Availability, Sales Promotion, dan Hedonic Shopping Motivation berpengaruh secara parsial dan signifikan terhadap Impulse Buying. Secara simultan juga terbukti berpengaruh signifikan terhadap Impulse Buying pada pengguna TikTok Shop di Kabupaten Kebumen.

Item Type: Thesis (Skripsi)
Additional Information: S25.379
Uncontrolled Keywords: Money Availability, Sales Promotion, Hedonic Shopping Motivation, Impulse Buying
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User: Oki Fad'ali Hilabi
Date Deposited: 04 Oct 2025 02:15
Last Modified: 04 Oct 2025 02:15
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/7232

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