PENGARUH HEDONIC SHOPPING MOTIVATION, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING(Studi Pada Pengguna Layanan TikTok Shop di Kabupaten Kebumen)

Pangestu, Adin Putra (2024) PENGARUH HEDONIC SHOPPING MOTIVATION, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING(Studi Pada Pengguna Layanan TikTok Shop di Kabupaten Kebumen). Skripsi thesis, Universitas Putra Bangsa.

[thumbnail of Kover] Text (Kover)
COVER-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Download (224kB)
[thumbnail of Legalitas] Text (Legalitas)
LEGALITAS-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Restricted to Repository staff only
Download (280kB) | Request a copy
[thumbnail of Abstrak] Text (Abstrak)
ABSTRAK-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Download (218kB)
[thumbnail of BabI] Text (BabI)
BAB I-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Download (254kB)
[thumbnail of BabII] Text (BabII)
BAB II-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Restricted to Repository staff only
Download (288kB) | Request a copy
[thumbnail of BabIV] Text (BabIV)
BAB IV-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Restricted to Repository staff only
Download (512kB) | Request a copy
[thumbnail of BabIII] Text (BabIII)
BAB III-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Restricted to Repository staff only
Download (375kB) | Request a copy
[thumbnail of BabV] Text (BabV)
BAB V-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Download (113kB)
[thumbnail of DaftarPustaka] Text (DaftarPustaka)
DAFTAR PUSTAKA-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Download (209kB)
[thumbnail of Lampiran] Text (Lampiran)
LAMPIRAN-Adin Putra Pangestu-205504223-Skripsi-2024.pdf
Restricted to Repository staff only
Download (1MB) | Request a copy

Abstract

Penelitian ini dilakukan untuk menguji pengaruh hedonic shopping motivation, promotion dan shopping lifestyle terhadap impulse buying pada layanan pengguna TikTok Shop di Kabupaten Kebumen. Teknik pengumpulan data menggunakan metode purposive sampling dengan jumlah responden 100 orang. Penelitian ini menggunakan teknik analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi melalui bantuan aplikasi SPSS 26 for windows. Hasil penelitian menunjukkan bahwa: (1) Hedonic shopping motivation berpengaruh positif dan signifikan terhadap Impulse Buying, (2) Promotion berpengaruh positif dan signifikan terhadap Impulse Buying, (3) Shopping Lifestyle berpengaruh positif dan terhadap Impulse Buying, (4) Hedonic Shopping Motivation, Promotion dan Shopping Lifestyle berpengaruh secara simultan terhadap Impulse Buying.
Kata Kunci: Hedonic Shopping Motivation, Promotion dan Shopping Lifestyle, dan Impulse Buying

Item Type: Thesis (Skripsi)
Additional Information: S24.235
Uncontrolled Keywords: Hedonic Shopping Motivation, Promotion dan Shopping Lifestyle, dan Impulse Buying
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Adin Putra Pangestu
Date Deposited: 14 Sep 2024 01:37
Last Modified: 14 Sep 2024 01:37
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/2218

Actions (login required)

View Item
View Item