Pengaruh Kualitas Produk, Desain Produk, Promosi, dan Celebrity Endorser Terhadap Keputusan Pembelian Hijab Voal Rabbani di Kebumen

This research aims to analyze and determine the influence of product quality, product design, promotin and celebrity endorsers on purchasing decisions for Rabbani voal hijabs in Kebumen. The sample in this study was 100 respondents using a non-probability sampling technique with a purposive sampling technique. The data collection method uses a questionnaire. Respondents’ attitudes were measured using a Likert scale of 4 and data was processed using SPSS (Statistical Product and Service Solution) tools for Windows 25. Data analysis used descriptive analysis, statistical analysis.The results of this research show that partially product quality, promotion and
celebrity endorsers have a positive and significant effect on purchasing decisions. Product design has no influence on purchasing decisions for Rabbani voal hijabs in Kebumen Regency.
Keywords: Product Quality, Product Design, Promotion, Celebrity Endorser, Purchase Decision