Pengaruh Promosi, Kualitas Pelayanan, dan Keamanan Berbelanja Terhadap Keputusan Pembelian di Tokopedia

This research examines the influence of promotions, service quality and shopping safety on purchasing decisions at Tokopedia. This research was conducted on internet users who had shopped at Tokopedia in the Kebumen Regency area. This
sampling technique uses a purposive sampling technique, with the calculation results amounting to 100 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. Data analysis in this
research uses correlation analysis and path analysis which aimsto test promotional variables, service quality and shopping safety on purchasing decisions at Tokopedia. The research results show that; (1) promotion has a significant effect on purchasing decisions, (2) service quality has a significant effect on purchasing decisions, (3) shopping safety has a significant effect on purchasing decisions, (4)
simultaneous test results show that the variables promotion, service quality, and shopping safety have an effect simultaneously on purchasing decision variables