Pengaruh Website Quality, Attractiveness Of Internet Advertising, dan Fashion Conciousness Terhadap Impulsive Buying Studi Pada Shopee di Kebumen

Lestari, Tri (2024) Pengaruh Website Quality, Attractiveness Of Internet Advertising, dan Fashion Conciousness Terhadap Impulsive Buying Studi Pada Shopee di Kebumen. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk meneliti Pengaruh Website quality, Attractiveness of internet advertising, dan Fashion Consciousness terhadap Impulsive buying Studi Pada Shopee Di Kebumen. Populasi dalam penelitian ini adalah pelanggan Shopee di Kota Kebumen. Teknik pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah uji instrument validitas dan reliabilitas, uji asumsi klasik, uji regresi moderasi, uji hipotesis, uji simultan, dan uji koefisien determinasi. Alat bantu pengolahan data menggunakan SPSS for Windows version 25.0. Hasil penelitian menunjukan bahwa: (1) Website quality tidak berpengaruh terhadap Impulsive buying, (2) Attractiveness of internet advertising berpengaruh positif dan signifikan terhadap Impulsive buying, (3) Fashion Consciousness berpengaruh positif dan signifikan terhadap Impulsive buying, (4) Website quality, Attractiveness of internet advertising, dan Fashion Consciousness berpengaruh positif dan signifikan terhadap Impulsive buying.

Kata kunci: Website quality, Attractiveness of internet advertising, Fashion Consciousness, Impulsive buying, dan Shopee

Item Type: Thesis (Skripsi)
Additional Information: S24.030
Uncontrolled Keywords: Website quality, Attractiveness of internet advertising, Fashion Consciousness, Impulsive buying, and Shopee
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Tri Lestari
Date Deposited: 27 Mar 2024 04:38
Last Modified: 27 Mar 2024 04:40
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/1568

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