Pengaruh Reputation, Subjective Norm dan Product Diversity Terhadap Switching Behaviour (Studi Pada Nasabah Pnm Mekaar Kebumen)

Kristyaningrum, Yufita (2023) Pengaruh Reputation, Subjective Norm dan Product Diversity Terhadap Switching Behaviour (Studi Pada Nasabah Pnm Mekaar Kebumen). Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh reputation, subjective norm, dan product diversity terhadap switching behaviour yang dilakukan pada nasabah PNM Mekaar Kebumen. Pengumpulan data dilakukan melalui penyebaran kuesioner dan angket dengan total 100 responden. Analisis yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda dan koefisien determinasi. Teknik analisa yang digunakan menggunakan bantuan program analisis SPSS Versi 25 for Windows. Hasil yang diperoleh dalam penelitian menunjukkan bahwa variabel reputation, subjective norm dan product diversity berpengaruh signifikan terhadap switching behaviour.

Item Type: Thesis (Skripsi)
Additional Information: No. Inventaris : S23.263
Uncontrolled Keywords: Reputation, Subjective Norm, Product Diversity dan Switching Behaviour
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Unnamed user with email [email protected]
Date Deposited: 13 Jan 2024 08:04
Last Modified: 13 Jul 2024 07:13
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/1324

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