Pengaruh Place People,Physical Evidence dan Kualitas Produk terhadap Kepuasan Pelanggan Kedai Gelis Kebumen

The purpose of this study was to determine the influence of Place, People, Physical Evidence, and Product Quality on Customer Satisfaction at Kedai Gelis Kebumen. This study employed a quantitative research method using primary data collected through questionnaires distributed to customers of Kedai Gelis Kebumen. The measurement scale used in this study was a Likert scale. The sampling technique applied was non-probability sampling using the purposive sampling method. The data were analyzed using SPSS version 22.0. The analytical methods included validity testing, reliability testing, descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²).
The results of the study indicate that the Place variable has a positive and significant effect on customer satisfaction. The People variable has a positive and significant effect on customer satisfaction. The Physical Evidence variable has a positive and significant effect on customer satisfaction. The Product Quality variable also has a positive and significant effect on customer satisfaction. Furthermore, the simultaneous test results indicate that Place, People, Physical Evidence, and Product Quality simultaneously have a positive and significant effect on customer satisfaction at Kedai Gelis Kebumen.