Pengaruh Product Diversity,Product Quality,Lokasi terhadap Keputusan Pembelian di Toko Bumen Jaya Quartz

This study aims to analyze the effect of product diversity, product quality, and location on purchasing decisions at Bumen Jaya Quartz Store.This research is quantitative.The population in this study includes all consumers who have ever made a purchase.The sample in this study consists of 131 respondents.The instrument or data collection tool used in this research is a questionnaire.The data analysis techniques used include instrument tests, which consist of validity and reliability tests, classical assumption tests, which consist of normality tests, multicollinearity tests, and heteroscedasticity tests, multiple linear regression analysis, hypothesis tests (t-test and F-test), as well as the coefficient of determination.Data processing was assisted using SPSS for Windows version 25.The results of this study show that product diversity, product quality, and location partially affect purchasing decisions.