Pengaruh Brand Image, Customer Trust, dan Social Media Marketing Terhadap Repurchase Intention Pada Customer Store Hijab Elzatta di Kebumen

Hidayah, Kurnia (2026) Pengaruh Brand Image, Customer Trust, dan Social Media Marketing Terhadap Repurchase Intention Pada Customer Store Hijab Elzatta di Kebumen. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, customer trust, dan social media marketing terhadap repurchase intention pada customer store hijab Elzatta di Kebumen. Teknik pengambilan sampel yaitu purposive sampling dengan jumlah responden sebanyak 100 responden customer store hijab Elzatta di Kebumen. Data diperoleh melalui kuesioner dalam bentuk google form dan disebarkan melalui media sosial, berupa WhatsApp, Instagram, dan Tiktok. Alat uji yang digunakan adalah metode Statistical Product and Services Solution (SPSS) dengan bantuan aplikasi SPSS 29,0 For Windows penelitian ini menunjukkan hasil brand image berpengaruh signifikan terhadap repurchase intention, customer trust berpengaruh positif dan signifikan terhadap repurchase intention, social media marketing tidak berpengaruh positif dan signifikan terhadap repurchase intention,

Kata kunci: brand image, customer trust, social media marketing, repurchase intention.

Item Type: Thesis (Skripsi)
Additional Information: S26.285
Uncontrolled Keywords: Kata kunci: brand image, customer trust, social media marketing, repurchase intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Kurnia Hidayah
Date Deposited: 19 Sep 2026 01:56
Last Modified: 19 Sep 2026 01:58
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/11339

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