Pengaruh Consumer Ethnocentrism, Product Quality Dan Perceived Price Terhadap Keputusan Pembelian Tas Mossdoom

Fadilah, Kharisma (2026) Pengaruh Consumer Ethnocentrism, Product Quality Dan Perceived Price Terhadap Keputusan Pembelian Tas Mossdoom. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Consumer Ethnocentrism, Product Quality Dan Perceived Price Terhadap Keputusan Pembelian Tas Mossdoom. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling. Pengumpulan data menggunakan kuisioner dengan skala Likert dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji t, uji f, dan koefisien determinasi dengan bantuan perangkat lunak SPSS 25 for windows. Hasil penelitian ini menunjukan bahwa consumer tidak berpengaruh terhadap keputusan pembelian tas Mossdoom, sedangkan product quality dan perceived price berpengaruh positif terhadap Keputusan pembelian tas Mossdoom.
Kata Kunci: Consumer Ethnocentrism, Product Quality, Perceived Price, Terhadap Keputusan Pembelian Tas Mossdoom.

Item Type: Thesis (Skripsi)
Additional Information: S26.086
Uncontrolled Keywords: Consumer Ethnocentrism, Product Quality, Perceived Price, Terhadap Keputusan Pembelian Tas Mossdoom.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Kharisma Fadilah
Date Deposited: 11 Sep 2026 02:08
Last Modified: 11 Sep 2026 02:08
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/11028

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