Pengaruh Resto Atmosphere, Service Quality dan Feel Experience Terhadap Kepuasan Pelanggan di Momong Resto Kebumen

This study aims to analyze the effect of resto atmosphere, service quality, and feel experience on customer satisfaction at Momong Resto Kebumen. The population in this study consists of people in Kebumen Regency who have visited and consumed food at Momong Resto Kebumen, with a sample of 150 respondents. The independent variables in this study are resto atmosphere, service quality, and feel experience, while the dependent variable is customer satisfaction. The data used in this study are primary data obtained from respondents’ answers collected through a questionnaire distributed via Google Forms. Data analysis methods include validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The data processing tool used is SPSS for Windows version 27. The results of this study indicate that all variables are valid and reliable, the model meets the normality assumption, there is no multicollinearity, and no heteroscedasticity occurs. Furthermore, resto atmosphere, service quality, and feel experience have a positive and significant effect on customer satisfaction at Momong Resto Kebumen.

Keywords: Resto Atmosphere, Service Quality, Feel Experience, Customer Satisfaction