Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Intention to Reuse Shopee PayLater dengan dimediasi oleh Trust (Studi Pada Generasi Z di Kabupaten Kebumen)

This study aims to determine the effect of perceived usefulness and perceived ease of use on the intention to reuse Shopee PayLater, mediated by trust. This study focuses on Generation Z Shopee PayLater users in Kebumen Regency. The research method used was quantitative. A sample of 100 respondents was selected using a purposive sampling technique. Data processing was performed using SPSS 27 for Windows. The results of this study indicate that perceived usefulness influences trust, perceived ease of use influences trust, perceived usefulness influences intention to reuse, perceived ease of use influences intention to reuse, trust influences intention to reuse, perceived usefulness does not influence intention to reuse through trust mediation, and perceived ease of use influences intention to reuse through trust mediation.
Keywords: perceived usefulness, perceived ease of use, trust, intention to reuse