PENGARUH FOOD QUALITY, HARGA DAN WORD OF MOUTH TERHADAP NIAT BELI ULANG PADA MIE AYAM MIENDO DI JALAN VETERAN

This study aims to determine the effect of food quality, price and word of mouth on repurchase intentions on Miendo chicken noodles on Jalan Veteran. The problem raised in this study aims to determine how much influence food quality, price, and word of mouth have on repurchase intentions at Miendo chicken noodles on Jalan Veteran partially or simultaneously. The sample data taken in this study were Miendo chicken noodle consumers on Jalan Veteran, totaling 100 as respondents. Instrument or The data collection tool in this study was using a questionnaire/questionnaire. The data analysis tool used in this research is using multiple linear regression. Data analysis techniques used include analysis of qualitative and quantitative analysis consisting of validity test, reliability test, t test,F test, multiple linear regression analysis (Likert scale). The data were analyzed with the help of SPSS Release 25 for Windows. The results of proving the first hypothesis that food quality partially has a significant effect on repurchase intentions. The result of the second hypothesis is that the price partially does not have a significant effect on repurchase intention. The result of proving the third hypothesis that word of mouth partially has a significant effect on repurchase intention. The results of the fourth hypothesis that food quality and word of mouth simultaneously have a significant effect on repurchase intentions while price has a negative and insignificant effect on repurchase intentions of Miendo chicken noodles on Jalan Veteran.
Keywords: Food Quality, Price, Word Of Mouth, Repurchase Intention.