ANALISIS PENGARUH STORE LAYOUT, INTERIOR DISPLAY, HUMAN VARIABLE TERHADAP CUSTOMER SHOPPING ORIENTATION DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Malindo Corner Kebumen)

The purpose of this research was to analyze the effect of store layouts, interior displays, human variables on customer shopping orientations and their impact on purchasing decisions on Malindo Corner consumers. Data collection is done by questionnaire, using a Likert Scale 4. This study took a sample of 100 respondents to consumers Malindo Corner. The hypothesis was tested using the SPSS 22.00 for Windows program. The results of this study indicate that store layout has a significant effect on customer shopping orientation. Interior display has a significant effect on customer shopping orientation. Human variables have a significant effect on customer shopping orientation. Store layout has a significant effect on purchasing decisions. Interior display has a significant effect on purchasing decisions. Human Variables have a significant effect on purchasing decisions. The customer shopping orientation has a significant effect on purchasing decisions.