PENGARUH CELEBRITY WORSHIP, SELF ESTEEM DAN KECANDUAN INTERNET TERHADAP COMPULSIVE BUYING( Studi Pada Pembelian Merchandise Idola K-Pop Fans BTS Di Kebumen)

This study aimed to examine the effect of celebrity worship, self esteem and internet addict to compulsive buying of buying merchandise K-pop idola BTS fans in Kebumen. Respondents in this study were 100 BTS fans often buy BTS merchandise. This study uses descriptive and statistical analysis methods with the help of SPSS
22 for Windows. In the statistical method, the validity test, reliability test, multicollinearity test, heteroscedasticity test, normality test, t test, calculation of influence and coefficient of determination were tested.
Testing the hypothesis in the t test shows that the celebrity worship influences the compulsive buying BTS fans Kebumen. Self esteem affects the compulsive buying BTS fans Kebumen. Internet addict influences the compulsive buying BTS fans Kebumen.