ONE PERSON SEVEN STUDENTS : ANALISIS STRATEGI MARKETING DI MADRASAH ALIYAH NEGERI 1 KEBUMEN

This study aims to examine and analyze how the influence of internal factors, external factors and competitive factors on the marketing strategy analysis of MAN 1 Kebumen with the title One Person Seven Students: Analysis of Marketing Strategies in Kebumen Madrasah Aliyah 1 1. The number of samples in this study were 100 respondents. Data collection techniques by distributing questionnaires. The analysis used is validity test, rebility test, classic assumption test, multiple linear regression analysis and coefficient of determination. The data processing tool used is SPSS for Windows version 21.0. The results of this study indicate that: (1) Internal factors partially have a positive and significant effect on Purchasing marketing strategy analysis. (2) External factors partially have a positive and significant effect on Purchasing marketing strategy analysis. (3) Competitive factors partially have a positive and significant effect on Purchasing marketing strategy analysis. (4) Internal factors, external factors and competitive factors together (simultaneous) have a positive and significant effect on the analysis of marketing strategies.