Presilia, Riskiani (2022) PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, ATTRACTIVENESS OF ALTERNATIVES, PRIVACY AND SECURITY TERHADAP INTENTION TO USE SHOPEEPAY. Skripsi thesis, Universitas Putra Bangsa.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, perceived usefulness, attractiveness of alternatives, privaci and security terhadap intention to use ShopeePay pada pengguna ShopeePay Kabupaten Kebumen, dengan menggunakan Skala Likert. Penelitian ini mengambil sampel 100 responden pada pengguna ShopeePay. Hipotesis diuji menggunakan program SPSS 25.0 for windows. Hasil penelitian ini menunjukan bahwa perceived ease of use berpengaruh terhadap intention to use. Peceived usefulness berpengaruh terhadap intention to use. Attractiveness of alternatives berpengaruh terhadap intention to use. Privacy and security berpengaruh terhadap intention to use. Dan secara bersama-sama perceived ease of use, peceived usefulness, attractiveness of alternatives, privacy and security berpengaruh terhadap intention to use.
Kata Kunci: Perceived ease of use, Peceived usefulness, Attractiveness of alternatives, Privacy and security, Intention to use.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | User User |
| Date Deposited: | 02 Oct 2023 02:01 |
| Last Modified: | 13 Jul 2024 04:29 |
| URI: | http://eprints.universitasputrabangsa.ac.id/id/eprint/1054 |
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