Pengaruh Influencer Marketing, Brand Image daan Online Customer Review Terhadap Keputusan Pembelian Skincare Skintific di TikTok Shop

Durrotulhikmah, Qothrunnadaa (2026) Pengaruh Influencer Marketing, Brand Image daan Online Customer Review Terhadap Keputusan Pembelian Skincare Skintific di TikTok Shop. Skripsi thesis, Unversitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Influencer Marketing, Brand
Image, dan Online Customer Review Terhadap Keputusan Pembelian Skincare
Skintific Di TikTok Shop. Jenis penelitian ini menggunakan pendekatan
kuantitatif dengan metode purposive sampling. Pengumpulan data menggunakan
kuisioner dengan skala Likert dan jumlah sampel sebanyak 100 responden. Teknik
analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi
klasik, uji analisis regresi linear berganda, uji t, uji f, dan koefisien determinasi
dengan bantuan perangkat lunak SPSS 25 for windows. Hasil penelitian ini
menunjukan bahwa influencer marketing, brand image, dan online customer
review berpengaruh positif dan signifikan terhadap keputusan pembelian skincare
Skinific di TikTok Shop.
Kata Kunci : Influencer Marketing, Brand Image, Online Customer Review,
Terhadap Keputusan Pembelian Skincare Skintific Di TikTok Shop

Item Type: Thesis (Skripsi)
Additional Information: S26.075
Uncontrolled Keywords: Influencer Marketing, Brand Image, Online Customer Review, Terhadap Keputusan Pembelian Skincare Skintific Di TikTok Shop
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Qothrunnadaa Durrotulhikmah
Date Deposited: 25 Jul 2026 01:00
Last Modified: 25 Jul 2026 01:00
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/10236

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