Pengaruh Brand Image, Product Quality, dan Electronic - Word of Mouth terhadap Keputusan Pembelian Mie Gacoan Kebumen

Berlianti, Nessy Chandra (2026) Pengaruh Brand Image, Product Quality, dan Electronic - Word of Mouth terhadap Keputusan Pembelian Mie Gacoan Kebumen. Skripsi thesis, Universitas Putra Bangsa.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Product Quality, dan Elektronic Word Of Mouth terhadap Keputusan pembelian Mie Gacoan Kebumen. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan metode Purposive Sampling. Pengumpulan data menggunakan kuisioner dengan skala likert dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, uji t, uji f, dan koefisien determinasi dengan bantuan perangkat lunak SPSS 25 for windows. Hasil penelitian ini menunjukan bahwa Brand Image berpengaruh terhadap Keputusan Pembelian, Priduct Quality berpengaruh terhadap Keputusan Pembelian, dan Elektronic Word Of Mouth berpengaruh terhadap Keputusan Pembelian. Brand Image, Product Quality dan Elektronic Word Of Mouth berpengaruh secara simultan terhadap Keputusan pembelian Mie Gcaoan Kebumen

Item Type: Thesis (Skripsi)
Additional Information: S26.070
Uncontrolled Keywords: Brand Image, Product Quality, dan Elektronic Word Of mouth
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Nessy Chandra Berlianti
Date Deposited: 06 Jul 2026 01:24
Last Modified: 06 Jul 2026 01:24
URI: http://eprints.universitasputrabangsa.ac.id/id/eprint/9018

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